Made by Abieda
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | Cape Winelands |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
The business is owned by Abieda Hendricks, who started operating in 2021. Abieda wanted
to fulfil her dream and passion for sewing and making unique clothing for customers and
matric balls. Abieda was looking for a hobby and found an organisation offering sewing
classes. She enjoyed the first 5 classes and decided to make a business out of it and to help
her family financially.
The business is based in Surrey Estate in a small home based sewing workshop. She makes
all forms of clothing and recently started making affordable washable panty liners which
was a hit for her female customers. She also makes scrunchies and mini purses as well as
winter knitted clothing. Her prices are much more affordable than the clothing shops due
to her sourcing her fabric and materials from specific suppliers who she has built up a
relationship with.
Challenges/Needs:
• Lack of market branding, and
• Lack of market access.
Intervention Insights and Results
Intervention Details:
• Development of signage, and
• Development of branding.
• Development of branding.
Outcome Details:
• The Turnover increased from R 35 430 to R 63 977,78. An increase of 80,58%, and
• Net profit increased from R 2 324 to R 5 810, an increase of 150%.
• Net profit increased from R 2 324 to R 5 810, an increase of 150%.
Client Feedback
Client Comments:
“I did not know about Seda before, and Al Waagah introduced me to Yaseen for support for my small
business. I am grateful for the marketing support.”
business. I am grateful for the marketing support.”
