Xtreme Icrecream
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | Cape Winelands |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
Wisaal Adams runs a mobile ice cream family business. This business is based at
Surrey Estate. Wisaal took this family-owned business in 2021 after his lost job after
COVID-19 pandemic. The business sells soft serve ice-cream. The business was disrupted by
COVID-19 pandemic but it was relaunched in October 2021. He explored innovative ideas
and strategies, including establishing a robust online and social media presence.
Through dedication and perseverance, Wisaal successfully steered the business forward,
expanding its reach and customer base. With unwavering support from her parents, Xtreme
iScream has thrived under the owner’s leadership, becoming a beloved destination for
delicious treats and memorable experiences.
Challenges/Needs:
The following challenge was experienced:
• Lack of marketing exposure and market access.
Intervention Insights and Results
Intervention Details:
The client approached Seda Cape Winelands Branch for assistance to grow his business.
He was introduced to Yaseen Kasker, one of the Business Advisors who conducted a Critical
Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial
projections for twelve months or more and simulates various “what if” scenarios.
The assessment assisted the business to make accurate, realistic financial predictions and
develop a plan which significantly contribute to the business viability.
The following recommendation was implemented:
• Facilitated attendance of trade exhibition for access to market
He was introduced to Yaseen Kasker, one of the Business Advisors who conducted a Critical
Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial
projections for twelve months or more and simulates various “what if” scenarios.
The assessment assisted the business to make accurate, realistic financial predictions and
develop a plan which significantly contribute to the business viability.
The following recommendation was implemented:
• Facilitated attendance of trade exhibition for access to market
Outcome Details:
• Turnover increased from R 84 000 to R 103 715, and increase of 23.47%, and
• Net profit increased from R 3 000 to R 12 295, an increase of 309.83%.
• Net profit increased from R 3 000 to R 12 295, an increase of 309.83%.
Client Feedback
Client Comments:
“I am thankful for the introduction by Al Waagah to Seda. This has helped my business explore
new opportunities to help me grow as an entrepreneur.”
new opportunities to help me grow as an entrepreneur.”
