Sugar Rush Candy Land

Business Location: Urban
Province Western Cape
Branch: Cape Winelands
Business Start Date: 2017-03-01
Busniess Type: Sole Proprietor

Business Dynamics and Challenges

Business Activities: Retailer of Sweets & Candy
Challenges/Needs: The following challenge was identified: • Lack of marketing exposure and market access.

Intervention Insights and Results

Intervention Details: The client approached Seda Cape Winelands Branch for assistance to grow his business.
He was introduced to Yaseen Kasker, one of the Business Advisors who conducted a Critical
Planning Exercise (CPE) on the business. The aim of the CPE is to plan and prepare financial
projections for twelve months or more and simulates various “what if” scenarios.
The assessment assisted the business to make accurate, realistic financial predictions and
develop a plan which significantly contribute to the business viability.
The following recommendation was implemented:
• Facilitation of trade exhibition to access markets.
Outcome Details: The following results were achieved:
• Turnover increased from R 0 to R 57 000, an increase of 100%;
• Net profit increased from R 0 to R 4 580, an increase of 100%, and
• Employment numbers increased from 1 to 2 employees.

Client Feedback

Client Comments: “With the support from Seda, I am more confident in running my business.”
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