Phumies fragrance Boutique (Pty) Ltd
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | 2023-01-06 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Phumies Fragrance Boutique is a private company owned and managed by Mrs Phumelele Malekane operating from Zithobeni, Bronkhorstspruit. The business specializes in the manufacturing of skin and beauty care products, as well as male and female perfumes. The business was established in 2022, operating informally as Mrs Malekane was full time employed by then. In January 2023 the entrepreneur decided to quit her job and focus solely on the business as she realized that there is potential for growth and there’s a gap in the market to cater for residents who cannot afford expensive products from well established brands.
Since inception the business has been doing well, albeit operating on a small scale due to limited resources. Mrs. Malekane has been actively doing road shows and exhibitions in and around Pretoria to introduce her products to the community, with a view of attracting prospective client as well as creating strategic networks with various organizations who might be of assistance to the company
Challenges/Needs:
The business needed assistance with branding and visibility.
Intervention Insights and Results
Intervention Details:
Seda assisted the client with a branded Gazebo to be utilized during brand activation events.
Outcome Details:
* Turnover increased from R 106 445 to R 126 895
* Employment increased from 3 to 4
* Employment increased from 3 to 4
Client Feedback
Client Comments:
I'm grateful to Seda for the hand they have given me and my company I came to them not knowing anything about business but the programs and financial help I received really helped us a lot now we have grown and ready to expand even more.
