Tirhani Fresh Produce

Business Location:	Township
Province	Gauteng
Branch:	Seda Tshwane Branch
Business Start Date:	2018-06-08
Busniess Type:	Company

Business Dynamics and Challenges

Business Activities: Bakeries and confectionery and take-away services

Challenges/Needs: Ms Margareth Sheila Baloyi approached SEDA Tshwane Branch, where she met a Business Advisor who introduced her to SEDA products, services and programs that are offered to small businesses. The primary challenge for business was visibility in the competitive market. Without adequate marketing and brand visibility, potential customers were unaware of the unique services offered by the company. This limitation hindered the business's growth opportunities in supplying to big retails stores around Tshwane. Recognizing the need for strategic intervention Ms assistance to enhance the marketing efforts for Tirhani Fresh Produce. Seda assisted the client in implementing an impactful marketing Material (Branded Gazebo) including inviting client to attend an exhibition that would catch the eye of potential customers and establish a strong brand presence.

Intervention Insights and Results

Intervention Details: Access to local markets

Outcome Details: Seda assisted the client with Marketing material including market access through exhibition. The introduction of the new marketing material including access to new local markets through exhibition. The intervention drew attention, bringing in a surge of new customers. This visibility boost translated into client getting new clients and a contract to supply bread at a local spaza shop
Seda’s Intervention benefited the client with the following: -
• The business has maintained 10 jobs create
• Turnover increased from
• Additional service for Fast Food
• Access to new local client

Client Feedback

Client Comments: Thank you Seda for supporting my business