O and R Products (Pty) Ltd
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Johannesburg Branch |
| Business Start Date: | 2018-01-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
O and R Products (Pty) Ltd was founded in 2018 by two dynamic young directors, Miss Refiloe Mohono and Mr. Optimist Philiso. Both being Black youth entrepreneurs, the company holds a Level 1 BBBEE status. Initially operating from Mr. Philiso’s home in Vereeniging, O and R Products have grown steadily and recently acquired Sebokeng Cosmetics, a well-known cosmetic store situated in the Sebokeng Complex. This acquisition has marked a significant milestone in the company's expansion into the retail market.
O and R Products operate across two distinct business divisions: manufacturing and retail. The manufacturing division focuses on producing innovative, eco-friendly products, one of their flagship items being "Complete Comfort," a biodegradable shoe and foot deodorizing spray. This product is made using aromatherapeutic essential oils and various natural ingredients aimed at providing freshness and comfort, while also being gentle on the environment. Their focus on sustainability in product development reflects their
commitment to creating products that are not only effective but also environmentally conscious.
In the retail division, O and R Products purchase and sell a wide range of cosmetic and hair care items, catering to a diverse clientele. Their product offerings span both traditional and modern cosmetic lines, ensuring that they meet the needs of their community while staying competitive in the beauty and wellness industry.
This unique combination of manufacturing and retail allows O and R Products to create a well-rounded business model that supports both local production and customer-oriented retail services.
Challenges/Needs:
An ERAT Assessment was conducted on the business and the following challenges/ needs were identified:
Products not product-tested
Lack of opportunities to access local markets and
Lack of access to funding for the purchase of machinery.
Intervention Insights and Results
Intervention Details:
An ERAT Assessment was conducted, and the following recommendations and interventions were agreed upon with the client:
1. Facilitate access to product testing,
2. Trade exhibitions through pop-up markets in Vereeniging and
3. Facilitate access to funding through the Asset Assist Programme.
1. Facilitate access to product testing,
2. Trade exhibitions through pop-up markets in Vereeniging and
3. Facilitate access to funding through the Asset Assist Programme.
Outcome Details:
Seda Interventions have highly assisted the business in the following manner:
The company obtained support for testing their products. Seda issued a Purchase order of R 36 514,80 to cover the cost of the testing. Because of the testing, the company has been able to expand its market and the selling of their products.
The client participated in a Trade exhibition organized by Seda at Vaal Mall and they were able to sell their products.
Increase in Turnover from R10 000 to R200 000 – Turnover percentage increase of 1900%.
Because of internal growth, the company was able to hire 3 new employees, bringing the total number of employees up to 5.
The company obtained support for testing their products. Seda issued a Purchase order of R 36 514,80 to cover the cost of the testing. Because of the testing, the company has been able to expand its market and the selling of their products.
The client participated in a Trade exhibition organized by Seda at Vaal Mall and they were able to sell their products.
Increase in Turnover from R10 000 to R200 000 – Turnover percentage increase of 1900%.
Because of internal growth, the company was able to hire 3 new employees, bringing the total number of employees up to 5.
Client Feedback
Client Comments:
We appreciate the services rendered to us, thank you so much to the Seda Team.
