Eden Beds
| Business Location: | Township |
| Province | Eastern Cape |
| Branch: | George - Eden |
| Business Start Date: | 2021-12-21 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Eden Beds is a small-medium enterprise that specialises in manufacturing and curating an
extensive collection of Beds and accessories that constantly evolve to fit customers' needs.
The business was registered in 2021 by Mr Leonardo and Mrs Hendricks. The duo ensures
their inventory is top-of-the-line by collaborating with the top local South African
manufacturers and suppliers in the industry. The business is based on 14 Discovery Street,
in Pacaltsdorp George Industrial.
Challenges/Needs:
The business experienced the following challenges:
• Lack of Financial Management System,
• inadequate financial acumen;
• Lack of finance to increase production;
• Lack of Signage for the business premises, and
• Lack of Coaching and Mentorship
Intervention Insights and Results
Intervention Details:
Export Readiness Assessment Tool (ERAT) was utilised to ascertain the stage of
development, the client is currently within its current business in terms of Export readiness.
This will identify gaps in various business areas in terms of business operations, production,
product quality standards, and export capacity. It is therefore important for this activity to
be developed to ensure the growth of enterprises into the export market
The following interventions were implemented:
• Development of Marketing Material, and
• Facilitation of Financial Management System.
development, the client is currently within its current business in terms of Export readiness.
This will identify gaps in various business areas in terms of business operations, production,
product quality standards, and export capacity. It is therefore important for this activity to
be developed to ensure the growth of enterprises into the export market
The following interventions were implemented:
• Development of Marketing Material, and
• Facilitation of Financial Management System.
Outcome Details:
Through Seda’s business support, the business achieved the following benefits:
• Financial management systems are in place;
• Compliance with South African Revenue Services (SARS), and
• Sales increase from R 890 507 to R 1 278 965 an increase of 43.62%, and
• Employment opportunities increased from 2 to 5, an increase of 150%.
• Financial management systems are in place;
• Compliance with South African Revenue Services (SARS), and
• Sales increase from R 890 507 to R 1 278 965 an increase of 43.62%, and
• Employment opportunities increased from 2 to 5, an increase of 150%.
Client Feedback
Client Comments:
“We are sincerely grateful for your support, Seda. Thank you." We have received a great deal of
assistance from Seda regarding projects and the advice we have received and we're almost done with
the 10-month coaching and mentoring program. I'll use what I've learned in my company.”
assistance from Seda regarding projects and the advice we have received and we're almost done with
the 10-month coaching and mentoring program. I'll use what I've learned in my company.”
