Ashtwinz Photography & Video (Pty)Ltd

Business Location:	Township
Province
Branch:	Nelson Mandela Bay
Business Start Date:
Busniess Type:

Business Dynamics and Challenges

Business Activities: Ashtwinz (Pty) Ltd, founded by twins Ashwell and Ashwin Pretorius, has established itself as a dynamic and innovative business in Bethelsdorp, Gqeberha. Specialising in printing, design, photography, and videography services, Ashtwinz has quickly become a trusted name within the local community and beyond. The Pretorius brothers, with their shared passion for creativity and technology, launched Ashtwinz with a clear vision: to provide high-quality visual and print solutions tailored to meet the unique needs of each client. Their complementary skills and collaborative approach have been instrumental in the company's growth, enabling them to offer a diverse range of services under one roof. Despite the challenges posed by the competitive industry, Ashtwinz has thrived through its commitment to excellence and customer satisfaction. The business has garnered a loyal client base, from individuals seeking professional and reliable services. A key to their success has been their ability to stay ahead of industry trends, investing in cutting-edge equipment and continuously enhancing their skills. This dedication has allowed Ashtwinz to deliver exceptional results, whether it's a beautifully designed party accessory, a professional photo or video shoot or high-quality printed materials. Ashtwinz's impact extends beyond its services. The business has played a vital role in the Bethelsdorp community, offering employment opportunities and supporting local initiatives. Ashwell and Ashwin are committed to giving back, regularly engaging in projects that uplift and inspire the youth in their area. Looking to the future, they aim to expand its reach, continuing to innovate and adapt to the ever-evolving needs of its clients. The Pretorius twins remain focused on their mission to provide exceptional service while contributing positively to their community.

Challenges/Needs: When Ashtwinz first approached Seda, their primary challenge was gaining access to new local markets. Ashtwinz needed a platform to showcase their services, other than through word of mouth or social media platforms, particularly focusing on gift ideas and photoshoots for special occasions, such as milestone events, including matric farewells and significant birthdays.

Intervention Insights and Results

Intervention Details: Recognising their hurdle after visiting the branch we provided them with the opportunity to participate in the February Greenacres pop-up market.

Outcome Details: This intervention not only broadened their customer base but also strengthened their presence in the greater Gqeberha, positioning Ashtwinz as a go-to provider for capturing life’s most cherished moments. This led to the company creating 3 jobs and increase sales from R127 300 to R333 500 (62%).

Client Feedback

Client Comments: We would like to thank Seda for everything they have done for us on our journey, which began earlier this year. The opportunity to exhibit at Greenacres, as well as all the training programmes we have attended to date, have been immensely helpful and have contributed to our development in many ways. We look forward to Seda's continued support in growing our business. Well done!!