Lass Skin Care (Pty) Ltd
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Johannesburg Branch |
| Business Start Date: | 2020-08-18 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Lass Skin Care is an award-winning South African skin care brand based in Kya Sands the northern outskirts of Johannesburg, Gauteng—the entity specialises in natural skincare solutions that fight against common skin problems such as acne, hyperpigmentation, scarring and dark marks. Founded on principles of safety, wealth creation and sustainability, Lass Skin prides itself on using carefully selected natural and organic ingredients sourced locally.
Independent sales representatives are also provided with a business opportunity by Lass Skincare to resale the items. The company's owner, Mrs. Lynnette Simelane Vilakazi, launched this project to empower unemployed women by teaching them how to be independent sales agents since she is deeply committed to women's empowerment. This program has proven to be an extremely effective marketing tactic in guaranteeing that Lass Skincare products are accessible in Botswana, Lesotho, Eswatini, and South Africa.
The company currently offers the following products:
• Tumeric soap,
• Tumeric and honey mask
• Anti-blemish moisturising face cream,
• Body butter,
• Brightening serum,
• Facial scrub,
• Tissue oil and
• Brightening roll on.
Lass Skin Care is a business that has demonstrated a strong commitment to ethical practices by earning a BBBEE Level 1 designation. Notable is also the fact that it is woman-led, demonstrating their commitment to community empowerment.
Given the proprietor's fervent commitment to empowering women, the enterprise exhibits promise for expansion and longevity.
Challenges/Needs:
Market accessibility issues (lack of access to markets especially International markets as the client requires to export) because the company hasn't tested its products yet and
Access to funding to expand capacity.
Intervention Insights and Results
Intervention Details:
1. Facilitate access to product testing
2. Facilitate access to the Export Competitiveness Program offered by ProductivitySA and
3. Facilitate access to funding through the Pitch and Perfect Programme and the Asset Assist Programme.
2. Facilitate access to the Export Competitiveness Program offered by ProductivitySA and
3. Facilitate access to funding through the Pitch and Perfect Programme and the Asset Assist Programme.
Outcome Details:
The company obtained support for testing their products. Seda issued a Purchase order of R 59 864,40 to cover the cost of the testing. Because of the testing, the company has been able to expand their market and the selling of their products.
Increase in Turnover by 316%.
Because of internal growth, the company was able to employ three more employees, bringing the total number of employees up to 6.
Increase in Turnover by 316%.
Because of internal growth, the company was able to employ three more employees, bringing the total number of employees up to 6.
Client Feedback
Client Comments:
Thank you Seda.
