Haus Victoria Self Catering Cottages
| Business Location: | Urban |
| Province | |
| Branch: | George - Eden |
| Business Start Date: | |
| Busniess Type: |
Business Dynamics and Challenges
Business Activities:
Haus Victoria Self Catering Cottage CC was registered in 2009 to provide highstandard
3-star self-catering accommodation and has a luxury four-bedroom facility which
is situated in Oudtshoorn. The selling point of a standard holiday, business and leisure
guesthouse but also acting as a “home” with its comfort welcome. It is fully equipped with
TV, Satellite dish, Internet access, DVD player, laundry facilities on request and fireplace.
The kitchen is fully equipped, and the bedrooms offer stylish en-suite comfort whilst fully
furnished with stylish furniture in keeping with their guesthouse grading. Mrs. Tania Schafer
is the owner of the business.
The accommodation space in Oudtshoorn is very competitive. There are 182 listed
properties on Booking.com and 229 on Air BnB. The accommodation pricing point is sensitive
especially in the South African market as people continue to struggle economically.
Accommodation can be split into winter and summer seasons. The Europeans visit
South Africa mostly during summer season
Challenges/Needs:
The business experienced the following challenges:
• Lack of Marketing Material;
• Lack of E-Marketing, and
• Lack of Trade exhibitions.
Intervention Insights and Results
Intervention Details:
The client approached Seda for assistance. At Seda, the Business Advisor carried out a
diagnostic assessment using the Assessment of Company Operations (ACO). The aim of
the exercise was to assist the business to identify the business strengths and weaknesses
and to assist on how best to improve competitiveness as well as to gain adequate market
share.
The following recommendation was implemented:
• Development of signage
diagnostic assessment using the Assessment of Company Operations (ACO). The aim of
the exercise was to assist the business to identify the business strengths and weaknesses
and to assist on how best to improve competitiveness as well as to gain adequate market
share.
The following recommendation was implemented:
• Development of signage
Outcome Details:
Through Seda’s business support, the business achieved the following benefits:
• Sales increased from R 194 200 to R 257 400, an increase of 32.54%.
• Sales increased from R 194 200 to R 257 400, an increase of 32.54%.
Client Feedback
Client Comments:
“Finding out that there is support for continued expansion and providing work for jobless
individuals is heartening. Babalwa is excellent and really helpful.”
individuals is heartening. Babalwa is excellent and really helpful.”
