Natures Lap (Pty) Ltd
| Business Location: | Rural area - Villages |
| Province | North West |
| Branch: | Dr Ruth Mompati |
| Business Start Date: | 2021-04-19 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Natures Lap (Pty) Ltd is a personal care and beauty company focusing primarily on manufacturing, packaging, and selling personal care and beauty products. The company is based at the owner’s home where the manufacturing process takes place. The administration part of the business takes place from an office space rented at Taung Business Forum. The owner is responsible for the production and marketing aspects of the company. The company has employed a single employee who manages the office and sales of the business. The strategy that is currently used to sell company products is through orders from potential customers. The owner occasionally conducts promotions and attends sales exhibitions to maximize sales. The business was incorporated into a private company with the Companies and Intellectual Properties Commission (CIPC) on the 19th of April 2021 by Ms. Tumisang Botshelo. The company is based at Chiefscourt in Taung Village within the jurisdiction of Greater Taung Local Municipality. Ms. Botshelo started the company after identifying herbal remedies that can be used to resolve health and beauty problems. She has a passion for assisting client with their personal care problems and giving beauty tips.
Challenges/Needs:
The owner approached Seda practitioners to seek assistance with testing the products for quality and safety of use. Although there has not been reports of failure in the use of her products, Ms. Botshelo felt that certifying her products as safe for use might rope in more customers. At the time the company the majority of customers were people familiar with the owner. The owner indicated that due to low sales she is unable to grow the business, acquire industrial machinery and, potential extending manufacturing operations by adding new product lines.
Intervention Insights and Results
Intervention Details:
Seda’s diagnostic assessment revealed that there is a need to assist the business with marketing materials. The business was invited to attend a Pop-up market, where thy were assisted with promotional material. They were also assisted with training in productivity and quality. The company products were sent to SABC for testing and certification.
Outcome Details:
The company received their test results from the lab and were able to determine gaps in their production process. The results have since been forwarded to SABS for certification. The business’ turnover has increased from R8500 to R20000. The business managed to sustain the previous employment and increased current employment with three new jobs to make a total of five employees for the year.
Client Feedback
Client Comments:
Thank you Seda for your assistance in getting my products tested.
