Cassie Kids
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Johannesburg Branch |
| Business Start Date: | 2022-03-14 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Cassie Kids is an award-winning South African brand based in South Africa, specialising in hypoallergenic, cruelty-free, mineral-based makeup designed specifically for children. Founded on principles of safety and sustainability, Cassie Kids prides itself on using carefully selected natural, organic, and plant-based ingredients sourced locally. Their products are free from talc, parabens, phthalates, gluten, nanoparticles, and synthetic fragrances, ensuring they are gentle and non-toxic for young skin.
Each product is handcrafted in small batches to maintain quality and safety standards, reflecting their commitment to producing makeup that is safe for children to use. An important aspect of their philosophy is their cruelty-free status, with no animal testing conducted at any stage of production. For vegan options, Cassie Kids substitutes candelilla for beeswax, which is sustainably sourced.
Cassie Kids offers a wide range of makeup options, from individual products to curated sets, catering not only to children but also to tweens, teens, and adults who appreciate non-toxic, animal-friendly makeup options. They also provide personalized sets and party packs, ensuring each experience with their products is unique and memorable.
As a company, Cassie Kids is deeply committed to ethical practices, proudly holding membership in CECOSA and achieving a BBBEE Level 4 status. It is also noteworthy that Cassie Kids is entirely woman-owned, reflecting their dedication to empowerment within their community.
With their inclusive approach and dedication to quality and safety, Cassie Kids continues to innovate in the realm of children's makeup, encouraging creative play and self-expression in a safe and responsible manner.
Challenges/Needs:
An ERAT Assessment was conducted on the business and the following challenges/ needs were identified:
1. Market accessibility issues (lack of access to markets especially International markets as the client requires to export) because the company hasn't tested its products yet and
2. Access to funding to expand capacity.
Intervention Insights and Results
Intervention Details:
An ERAT Assessment was conducted, and the following recommendations and interventions were agreed upon with the client:
1. Facilitate access to product testing and
2. Facilitate access to funding through the Pitch and Perfect Programme and the Asset Assist Programme.
1. Facilitate access to product testing and
2. Facilitate access to funding through the Pitch and Perfect Programme and the Asset Assist Programme.
Outcome Details:
Seda Interventions have highly assisted the business in the following manner:
- The company obtained support for testing their products. Seda issued a Purchase order of R 59 864,40 to cover the cost of the testing. Because of the testing, the company has been able to expand their market and the selling of their products.
- Increase in Turnover by 86%.
- Because of internal growth, the company was able to hire a new employee, bringing the total number of employees up to 3.
- The company obtained support for testing their products. Seda issued a Purchase order of R 59 864,40 to cover the cost of the testing. Because of the testing, the company has been able to expand their market and the selling of their products.
- Increase in Turnover by 86%.
- Because of internal growth, the company was able to hire a new employee, bringing the total number of employees up to 3.
Client Feedback
Client Comments:
Thank you Seda.
