BE DAZZLED GROUP

Business Location: Rural area - Villages
Province Western Cape
Branch: Cape Winelands
Business Start Date: 2010-05-20
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: EVENT MANAGEMENT AND DECOR
Challenges/Needs: The business experienced the following challenges: Lack of Covid Relief provisions, and Lack of Marketing strategy to expand business.

Intervention Insights and Results

Intervention Details: The client approached Seda Westcoast Branch for assistance to start his business. He was introduced to Basil Nefdt, one of the Business Advisors who conducted a Gap Analysis on the business. This assessment has been done to ascertain the needs of the business so that they receive advice and intervention to realize the objective of starting a profitable business.
The following intervention was implemented:
• Assistance with Covid 19 relief measures; and
• Training in exhibition readiness and market expansion.
Outcome Details: Turnover increased from R 121 000 to R 395 000, an increase of R275 000 or 229%;
Net profit increased from R 9 000 to R 22 000, an increase of R 14 000 or 175%;
Employment increased from 1 to 4.

Client Feedback

Client Comments: The assistance and support of the Seda business advisor during the troubling COVID-19 period is admirable
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