Lindo Bakery
| Business Location: | Township |
| Province | |
| Branch: | Fezile Dabi |
| Business Start Date: | |
| Busniess Type: |
Business Dynamics and Challenges
Business Activities:
Lindokuhle Bakery is an informal business which was formed in 2010 during the FIFA soccer world cup hosted in South Africa after Lesedi FM encouraged listeners to start the businesses to also make money during the world cup tournament. All business operation are performed at the house of Mrs Emma Mofokeng who is the owner of the business and a resident of Namahadi township. She is assisted by her granddaughter. The business has started by cooking fat cakes , baking buns, cakes and biscuits. Some of the business offerings were affected by the COVID-19 epidemic and the movement restrictions. Since the lifting of restrictions the business has mainly been baking buns and cakes/biscuits. The business has not been marketed aggressively due to capacity challenges. They currently rely on 1 stove but aspire to grow significantly. They are baking biscuits and selling them from home, in town as well as in the industrial areas of Frankfort. The business is a beneficiary of the IMEDP from DSBD facilitated by SEDA.
Challenges/Needs:
Branding and Packaging
Promotional materials
Access to funding
Lack of bigger premises to accommodate expansion
Business Profile
Proper Bookkeeping
Compliance awareness training
Intervention Insights and Results
Intervention Details:
The business owner approached Seda to request assistance with packaging and branding materials to address issue of market access and professional image, Seda was able to assist the client with access to finance to help the business with its operations and ultimately market access.
Outcome Details:
Through the implementation of Seda intervention, Lindokuhle Bakery business was able to attract more customers and increase business income. The income has risen from R45 120 to R57 600 per annum, with 2 jobs sustained.
Client Feedback
Client Comments:
‘SEDA made us happy because they have assisted with fat cakes stove which is more efficient on time, we no longer have to be awake very early to prepare the wood and coal stove for cooking fat cakes. We hope SEDA can assist us in getting a bigger container to work from, as we have identified lots of opportunities. We appreciate a lot, wish that our ambitions can materialise. We thank you a lot .’
