Victoria Driving School (PTY) Ltd
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | George - Eden |
| Business Start Date: | 2013-06-12 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Victoria Driving School (Pty) Ltd is accredited by the Transport Education and Training
Authority (TETA), a training institution that specialises in driving training. The business is
co-owned by a couple Elton and Lizelle Olivier.
This George based driving school was registered in 2013. The business offers drivers licence
courses on all type of vehicles; code 8, 10, 14 and learners classes. They develop competent
drivers, in an environment of understanding and compassion. The emphasis is on the total
development of the driver, by ensuring that they can practice defensive driving skills,
safe themselves and their families from potential road accidents. It specialises in training
and services such as: K 53 Learner licence classes - all codes, K53 Drivers licence - all codes,
K53 / Pre trip training - All types of vehicles, Driver training / Driver evaluation - All
vehicles, Vehicle inspection - On site, Professional Driving Permit (PDP) Renewals for
Companies, Driver Assessments, Pre-employment Assessments, Advanced driving courses,
Defensive driver training courses, In-house dotty (Driver of the year), Driver training. Driving
lessons are done in Afrikaans, English and isiXhosa. Vehicles are roadworthy and fully insured
and installed with dual controls for customer’s safety. Instructors are equipped with a valid
instructor’s certificate.
Challenges/Needs:
The business experienced the following challenges:
• Lack of marketing of the business;
• Lack of online booking System;
• Lack of funding, and
• Lack of coaching and mentorship
Intervention Insights and Results
Intervention Details:
Mr Elton Olivier approached Seda for assistance in June 2017; he consulted with one of the
Business Advisors who conducted a Critical Planning Exercise (CPE) on the business. The CPE
is a planning tool that prepares financial projections for twelve months or more and
simulates various "what if" scenarios. It assisted them in making accurate, realistic financial predictions and a plan to significantly contribute to the business viability. The CPE showed
that the business income needs to improve to ensure sustainability.
The following interventions were implemented:
• Facilitation of mentorship programme;
• Development of Marketing material, and
• Development of Online Programme.
Business Advisors who conducted a Critical Planning Exercise (CPE) on the business. The CPE
is a planning tool that prepares financial projections for twelve months or more and
simulates various "what if" scenarios. It assisted them in making accurate, realistic financial predictions and a plan to significantly contribute to the business viability. The CPE showed
that the business income needs to improve to ensure sustainability.
The following interventions were implemented:
• Facilitation of mentorship programme;
• Development of Marketing material, and
• Development of Online Programme.
Outcome Details:
Through Seda’s business support the business achieved the following benefits:
• Sales increased from R 1 796 669 to R 1 947 464, an increase of 8.39%, and
• Sales increased from R 1 796 669 to R 1 947 464, an increase of 8.39%, and
Client Feedback
Client Comments:
“Seda has helped the firm; we are grateful for your excellent service. The workers and I both
benefited greatly from it because all the procedures are now in place.”
benefited greatly from it because all the procedures are now in place.”
