NezaIce
| Business Location: | Urban |
| Province | Free State |
| Branch: | Lejweleputswa |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Producing ice cubes and purified water
Challenges/Needs:
o The owner did not have the skills to manage business operations and finances.
o The business did not have a proper marketing strategy.
o The business did not have enough customers.
o The business did not have adequate machinery to produce according to demand.
o The business did not make good profits and it was running at a loss.
o The business could not increase its market share due low production capacity.
o The business did not have proper packaging and labelling.
Intervention Insights and Results
Intervention Details:
• Client was provided with business and financial management coaching support.
• Client was provided with advisory support on how to properly market and promote their business and products.
• Client was assisted with packaging and labelling to ensure that their products are visible and in accordance to set standards.
• Client was registered for business and industry related trainings to enhance their skills.
• Client was provided with advisory support on how to properly market and promote their business and products.
• Client was assisted with packaging and labelling to ensure that their products are visible and in accordance to set standards.
• Client was registered for business and industry related trainings to enhance their skills.
Outcome Details:
o Client turnover increased by 62% since 2022.
o Client products are visible and marketable.
o Client business and financial management skills improved.
o Client market share increased by 27% in the past 6 months.
o Client created one permanent job and is planning to create 2 temporary jobs.
o Client managed to re-invest in the business (solar system, mobile trailer and ice making machine)
o Client products are visible and marketable.
o Client business and financial management skills improved.
o Client market share increased by 27% in the past 6 months.
o Client created one permanent job and is planning to create 2 temporary jobs.
o Client managed to re-invest in the business (solar system, mobile trailer and ice making machine)
Client Feedback
Client Comments:
“Seda’s support helped my business to grow and my Business Advisor’s guidance pointed me in the right direction even when I was loosing hope, he would encourage me to keep up and advise me on how to properly manage my business. Thank you Seda for the support and I wish you can do this to all young black people who are in business.”
