Relesegong (Pty) Ltd
| Business Location: | Rural area - Villages |
| Province | North West |
| Branch: | Dr Ruth Mompati |
| Business Start Date: | 2021-10-22 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Relesegong (Pty) Ltd also trading as Infinite Art By Pelo is a South African, North West Taung, Maphoitsile based furniture manufacturing company that specializes in the custom design and manufacturing of high-quality home, office, and outdoor furniture. Founded by Ms. Pelonomi Seokwang on the 22nd of October 2021, the company is driven by a passion for socioeconomic equity for the marginalized, craftsmanship, artistry, and sustainability. With a focus on personalized service and exceptional attention to detail, they strive to create furniture pieces that elevate space and inspire creativity.
Challenges/Needs:
The client approached SEDA with an aim of getting assistance for business development services. On our interaction with the client, the challenges were that the business was struggling to acquire industrial tools and appropriate business premises. The business had a challenge with reaching its target market due to limited marketing and promotional activities.
Intervention Insights and Results
Intervention Details:
Seda’s diagnostic assessment revealed that there is a need to assist the business with access to local markets. The intervention was initiated to host a pop-up market where the business was supported with promotional material and a platform during the event to market and sell their products. The intervention made the company brand well known and they started to receive orders and sell their product. This intervention has brought an improvement in the company.
Outcome Details:
The business’ turnover has increased from R500 to R10 000. The business managed to sustain the previous employment and are looking into hiring employees in a short term. As at the time of conducting this assessment the company had started renting premises in Taung town and already in their second month of occupation. The company will continue to occupy their factory space in Maphoitsile village and use the rented space for market and retail sales.
Client Feedback
Client Comments:
“Thank you for helping my business.” Said Ms. Seokwang
