Mafube Fresh
| Business Location: | Urban |
| Province | Western Cape |
| Branch: | City of Cape Town |
| Business Start Date: | 2019-06-18 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Mafube Fresh (Pty) Ltd is a subsidiary of Mafube Food Holdings based in Tygervalley,
Bellville. It has been supplying Woolworths Foods with fresh fruits and vegetables for over
26 years. It produces for a large network of growers located across the country to cover the
different seasons, all year round. They achieve their quality through a rigorous selection of
farms and partner suppliers who share their vision of excellent quality, as well as their
insistence on operating a short supply chain and an efficient logistics system
Challenges/Needs:
The following challenge was identified:
• Lack of access to various local and international markets.
Intervention Insights and Results
Intervention Details:
The client approached Seda City of Cape Town Branch for assistance in her business.
She was introduced to one of the Business Advisors who conducted a diagnostic assessment
on the business. The aim of the Export Readiness diagnostic assessment is to ascertain the
export readiness of the business.
The following intervention was implemented:
• Facilitation of Business summit and Network Event - Free Food Event Dubai.
She was introduced to one of the Business Advisors who conducted a diagnostic assessment
on the business. The aim of the Export Readiness diagnostic assessment is to ascertain the
export readiness of the business.
The following intervention was implemented:
• Facilitation of Business summit and Network Event - Free Food Event Dubai.
Outcome Details:
The following results were achieved:
• Revenue increased from R 3 367 124 to R 7 489 800, an increase of 122.44%, and
• Employment increased from 2 to 7 employees.
• Revenue increased from R 3 367 124 to R 7 489 800, an increase of 122.44%, and
• Employment increased from 2 to 7 employees.
Client Feedback
Client Comments:
“Through my participation in various Seda initiatives, I gained a community of like- minded
entrepreneurs, who contributed to my business grow in ways I did not think possible.”
entrepreneurs, who contributed to my business grow in ways I did not think possible.”
