Del-ply Softies Cosmetics & Hygiene CC
| Business Location: | Urban |
| Province | Mpumalanga |
| Branch: | Nkangala |
| Business Start Date: | 2017-07-14 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing and Supply of tissue toilets papers and other related sanitary products.
Challenges/Needs:
Upon assessment of the business, the following challenges were identified:
1. Poor clientele or Business marketing or Market Access.
- Marketing & Promotional Material (Signage) – to help create
brand awareness, improve business market visibility and
presence.
- Access to market – to help the business link its product
offerings to potential clients.
The business was still new and had recently relocated its
operations to the new industrial site with no proper signage, and
brand awareness to help the business target market locate and
identify the business product offerings. Tissue manufacturing
business, by nature, is a sales sensitive business and the
growth of the business can only be achieved through its ability
to link its product offering with the target market and therefore
generate sales. At the time when the client was on-boarded as
SEDA client, the business had no marketing and brand
awareness (signage) plan to help it improve its market presence
and visibility and consequently, its market share.
Intervention Insights and Results
Intervention Details:
Marketing and Promotional Materials - Signage
Outcome Details:
How has Seda’s Intervention benefited the client?
• Following the SEDA’s intervention support with Access to Market
(exhibition) and Marketing & Promotional Materials (Signage), the
business turnover increased from R915 000,00 (as at the
previous Improvement Assessment date) to R1 121 760,00 (as at
the current Improvement Assessment date).
• Secondly, the business was successfully awarded two contracts
to the total monthly value of R18 480,00 by the local mining and
manufacturing companies to supply tissue products.
• Thirdly, the business recently acquired a second-hand long-base
delivery van to the value of R110 000,00, bought in cash.
• Fourthly, the business has recently opened a shop in the
township, where customers come and buy tissue products. The
business is currently servicing about 500 households within
Botleng township, generating sales revenue of R75 000,00
monthly.
What is also worth mentioning is that the business has maintained the size of its staff complement (six), which is 83% black-youth.
• Following the SEDA’s intervention support with Access to Market
(exhibition) and Marketing & Promotional Materials (Signage), the
business turnover increased from R915 000,00 (as at the
previous Improvement Assessment date) to R1 121 760,00 (as at
the current Improvement Assessment date).
• Secondly, the business was successfully awarded two contracts
to the total monthly value of R18 480,00 by the local mining and
manufacturing companies to supply tissue products.
• Thirdly, the business recently acquired a second-hand long-base
delivery van to the value of R110 000,00, bought in cash.
• Fourthly, the business has recently opened a shop in the
township, where customers come and buy tissue products. The
business is currently servicing about 500 households within
Botleng township, generating sales revenue of R75 000,00
monthly.
What is also worth mentioning is that the business has maintained the size of its staff complement (six), which is 83% black-youth.
Client Feedback
