Bright Air Pty Ltd

Business Location: Urban
Province Free State
Branch: Mangaung Branch
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Bright Air (Pty) Ltd is a jewellery manufacturing company based at number 32 corner St George and Hanger Streets, Shop 12 SMME Hub, Bloemfontein, Free State. The business was registered in 2012 and started operations in 2012. The company currently employs 3 staff, excluding the owner. The owner worked for a jewellery manufacturing firm in Bloemfontein for almost 10 years.
Challenges/Needs: Bright Air (Pty) Ltd experienced challenges with lack of access to funding, access to markets and information. This indirectly affected their growth potential.

Intervention Insights and Results

Intervention Details: Mr Mojalefa Baartman approached Seda for assistance with business compliance, marketing material and exhibitions, including information advice and referral.
Seda assisted the business with the following:
• Business Compliance
• Promotional Materials
• Bloem Show Exhibitions
• Information, advice and referral
Outcome Details: Bright Air (Pty) Ltd was assisted with compliance for access to DESTEA funding during 2022. The business also exhibited at the Intra-Africa event in Johannesburg, at the BRICS Summit and the Africa Week in Singapore. Furthermore, the business was assisted with the promotional materials during 2023 and Bloem-show exhibition during 2024.
This resulted in the business turnover increasing from R79 567 to R187 143 as per the recent 2023 annual financial statements.
The business managed to secure sales of R8000 during the 10-day exhibition period of the Bloem-show from 24th April 2024 to 04th May 2024, including 19 new clients. The business was also featured in the local Mangaung Issue Newspaper. The jobs sustained is 1 plus 2 created.

Client Feedback

Client Comments: Seda has contributed positively to the growth of the business by assisting with the business marketing materials, exhibitions and business compliances.
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