Honestytrade 40 CC

Business Location: Urban
Province Mpumalanga
Branch: Nkangala
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: Sandblasting, painting, corrosion protection and coating, civil, building, renovation, general engineering and fabrication, plumbing, electrical engineering, arch welding, conveyers’ maintenance and cleaning.
Challenges/Needs:  Lack of business expansion plans and plans for market penetration in different areas and brand awareness.

Intervention Insights and Results

Intervention Details: Mr Lazarus Magagula (Managing Director) contacted Seda Nkangala in 2023 for assistance and he was referred to Khotso Mahasane, a Business Advisor in Nkangala Branch. Mr. Mahasane advised the client on various ways to improve their brand awareness, networking, clients attraction and retention. The client was assisted with facilitation of access to market, through African Petrochemical and Energy exhibition at Sasol Club Recreation in Secunda, after conducting ERAT.
The intervention for access to market (African Petrochemical and Energy exhibition at Sasol Recreation Club in Secunda) allowed the company to witness the following:
- Increase turnover, improve sustainability and jobs creation.
Outcome Details: Seda intervention assisted a client in successfully achieving the following outcomes:
 Improved in brand awareness and networking.
 Turnover increased from R 19 197 104 to R 27 088 861 per annum.
 Total business spending (expenses) increased from R 19 072 725 to R 25 401 231.
 Employees increased from 30 to 34 employees.

Client Feedback

Client Comments: I would like to thank Seda for assisting us with access to market through African Petrochemical and Energy exhibition at Sasol Club Recreation Centre in Secunda, for raising awareness of our products and services, and building brand loyalty.
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