Arise and Shine Security and Training Academy

Business Location: Rural area - Villages
Province Eastern Cape
Branch: Amajuba
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: The company offers the following services: • Security Guarding • Training college • VIP protection • Alarm Installation, • CCTV Camera Installation • Housekeeping training
Challenges/Needs: The major challenge the business faces is the poor marketing strategies. Their services are not well marketed and have poor business visibility.

Intervention Insights and Results

Intervention Details: The client approached Seda for assistance, She was registered as the Seda client and referred to the business advisor for assistance. After consulting with the business advisor, it was identified that the business requires assistance with access to market in the form of signages.
Outcome Details: The business was assisted with access to market in the form of Signages which contributed to:

 The business’s turnover increased by 83% from R2 997 759 to R5 471 220.48
 The business sustained 57 jobs
 Improved business visibility.
 The business has attracted new customers.
 Profit has increased From R479 955 to R3 978 367.60

Client Feedback

Client Comments: “The project done by Seda has improved my business in terms of gaining new customers”
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