Khokho General Trading

Business Location: Township
Province Free State
Branch: Mangaung Branch
Business Start Date:
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: • tyre repairs & Fitment • Wheel Balancing & Alignment • safety checks • Auto spares
Challenges/Needs: Khokho General Trading initially faced challenges typical of a growing enterprise, prompting the owner to seek advice from Seda. Through basic business skills training, fundamental management gaps were addressed. However, the company's small client base and insufficient tools necessitated funding, leading to successful applications to SEFA and NYDA, resulting in a substantial injection of over R400,000. This capital infusion facilitated business growth. Moreover, recognizing deficiencies in financial management, the owner pursued further training and engagement in Seda youth mentorship program to enhance entrepreneurial skills. Despite these advancements, the company continued to battle with the strain of meeting escalating demand, acquisition of additional machinery and equipment was needed to sustain and expand operations. Business also needed technical training in the tyre fitment.

Intervention Insights and Results

Intervention Details: CPE was conducted and based on the challenges stated above, Seda assisted with the following:
• Business skills Training – Basic business skills training was provided.
• Marketing- A service provider was appointed to do the signage and marketing for the business.
• Financial Clean-up – A service provider was appointed to work on their financial statements.
• Youth Mentorship and coaching on general business operations.
• Technical training – Tyre fitment training
• Access to finance – IMEDP funding
Outcome Details: The journey of Khokho General Trading shows the transformative impact of strategic support and investment in small businesses. With guidance from Seda, the owner underwent training in basic business skills and health and safety, which transformed management practices and instilled a culture of workplace safety. This foundational knowledge paved the way for further growth opportunities, as the owner secured funding totalling over R400,000 from NYDA and SEFA, enabling crucial investments in stock, tools, and machinery. Concurrently, participation in a youth mentorship program, facilitated by Seda, honed the owner's business acumen, facilitating improved marketing strategies and enhanced business performance tracking. Recent assistance through IMEDP funding, providing equipment valued at over R20,000 and specialized training in tyre fitment, further underscores Khokho General Trading's path of success, these tangible outcomes of these initiatives speak volumes: the owner was able to open two additional outlets located in the township which resulted in a remarkable 21% increase in turnover, five new jobs were created and five sustained.

Client Feedback

Client Comments: Excellent services offered by Seda
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